Gold prices surged past $3,100 per ounce in March, marking a nearly 10% monthly increase and a 19% rise year-to-date, driven by strong investment demand and geopolitical concerns. In the first quarter of 2025, gold ETFs saw inflows of 130 to 150 metric tons, reversing last year's outflows, as central banks and private investors increased their gold holdings amid economic uncertainties. UBS maintains a price target of $3,200 per ounce, with a potential rise to $3,500 if geopolitical risks escalate.